Bounce Dryer Roll | Packaging Design & Brand Campaign

Bounce Packaging
Design Strategy

Keep what people recognize. Rethink what they carry. Our research led to a portable dryer sheet format for shared laundry rooms and everyday routines.

01 / A familiar starting point

Recognizable brand.
Room for a new format.

We kept Bounce’s bold logo, warm colors, and clear benefits. The opportunity was to make the packaging easier to carry and use.

02 / The market opportunity

A different way
to bring Bounce along.

The competitor review explored familiar dryer sheets, natural alternatives, and non-sheet formats. It pointed toward a compact roll that fits shared laundry routines.

Traditional sheetsFamiliar benefits and established household brands.

Natural alternativesA different ingredient and fragrance proposition.

Non-sheet formatsAlternative forms with different uses and tradeoffs.

Our design opportunityA refillable, portable dispenser with sheet dispensing and coin storage.

03 / The people and the routine

Make laundry feel
a little more manageable.

The project focused on men navigating changes in their lives. Our “D.E.R.T.” audience gave the brand strategy a human starting point.

DDisconnectedEEmbarrassedRRumpledTTransitioning

From a box on the shelf
to a roll on the basket.Carry less. Keep sheets and quarters together.AI-generated product visualization

04 / The identity we carried forward

Bold, clear, unmistakably Bounce.

The redesign builds on the original identity: recognizable branding, direct instructions, and a warm, energetic personality.

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01RecognizableKeep the logo and signature orange palette.

02Easy to understandUse familiar symbols and straightforward instructions.

03Accessible by designConsider color differentiation, clear type, and generous spacing.

02 / Product design

A dryer roll built
for the laundry run.

A box is awkward to carry when your hands are already full. We combined a basket clip, sheet opening, and coin storage to make shared laundry trips easier.

Three changes that make laundry easier

Step 1: The basket clip keeps the sheets with your laundry, so there is one less thing to carry.

Step 2: A dedicated opening makes each sheet easy to reach without opening a bulky box.

Step 3: Coin storage keeps quarters close, while the refillable roll lets you reuse the dispenser.

Clips onto a basketPull-and-tear openingCoin storage40-sheet refill

Close-up of the dispenser opening and dryer sheet tear line — A clear tear point makes dispensing easier.

Generated studio visualization based on the physical Dryer Roll prototype — Prototype visualizationDeveloped through physical testing.A full-scale model helped us evaluate grip, opening, and fit. Studio image generated from the original prototype photo.

Single and multi-roll refill packaging — Refills let the dispenser stay in use.

Form & mechanics

A smaller form, fewer things to carry.

The waterdrop shape holds the roll and integrates the clip. User tests informed the opening width and lid, so the compact form remains practical to handle.

Dispenser front and side form studies — **A compact roll**40 dryer sheets in a form designed to travel with the laundry basket.

Dispenser clip and opening technical drawings — **Room for your fingers**The clip and opening were refined for easier handling and access.

Exploded view of the lid, coin, roll, and dispenser — **One connected system**The lid, coin storage, sheet roll, and shell fit together.

Explore the design process Research boards, design goals & iterations +

Five design goals: multifunctionality, size, portability, shelf visibility, and cost

Packaging research and design iteration board 1

Packaging research and design iteration board 2

Packaging research and design iteration board 3

Packaging research and design iteration board 4

03 / Brand campaign

Get rollin’ anywhere.

A new format needs a clear reason to try it. We kept Bounce’s recognizable orange and connected the portable roll to everyday confidence across print, outdoor, and digital advertising.

Bounce Dryer Roll campaign displayed at a bus shelter

One idea, many everyday moments

Take fresh thinking
out into the world.

Because a dryer sheet roll is unfamiliar, the campaign shows where it fits into everyday life before asking people to try it.

Blue campaign art direction for professional settings — Fresh confidence at work.

Red and pink campaign art direction for personal settings — A fresh start, wherever you go.

Print campaign with editorial and yellow product compositions — Print advertising

Bounce Dryer Roll digital advertisement on a professional app — Digital & social advertising

Bounce Dryer Roll advertisement on a dating app — Digital & social advertising

Campaign concept connecting portability, multiple uses, and easy operation — The campaign concept

Explore the retail strategy Placement, e-commerce, channels & concept pricing +

Commercial Storyboard, Motion Design & Editing

I set the commercial in a shared laundry room to make the product’s purpose easy to understand. Two generations of actors broaden its appeal, while humor and playful motion graphics keep product education approachable.